Potsdamer Platz
The Pulse of Progress
Potsdamer Platz is located in the most historic part of Berlin where the Berlin Wall once divided Germany. It is one of Europe's most dynamic mixed-use destinations, with over 130 stores, a 3-level shopping arcade, thriving entertainment venues where much loved local brands meet world-class entertainment and events, and everyday conveniences blend with extraordinary experiences.
Brookfield Properties appointed Noë & Associates to create a new brand and launch strategy as well as signage and wayfinding to unite new public realm with the indoor arcades.
Sectors
- Destination & Placemaking
Locations
- Europe
Services
- Strategy
- Design
- Content
- Environments & Wayfinding
- Production
A Dynamic Brand System
The 'Pulse of Progress' is the idea at the heart of the brand positioning, and inspired a visual identity that uses movement to activate and disrupt content. The triangle motif takes inspiration from the footprint of the site as well as its iconic architecture.
Potsdamer Platz sits among Berlin’s historic, creative, and government districts and attracts more than 100,000 visitors every day.
Guidelines
Potsdamer Platz is where much loved local brands meet world-class entertainment and events. The identity needed to match the ambition and energy of this mixed-use destination. The result is a combination of animated marque, dynamic colour blending underpinned by robust typography and wide wide-ranging art direction guide.
Signage & Wayfinding
Directional arrows are used in partnership with typography, and the Potsdamer Platz iconography set is directly influenced by brand typeface; geometric and modern.
Color blending symbolizes the eclectic mixed-use urban quarter and is part of a system that has longevity and flexibility.
Campaigns & Editorial Content
Potsdamer Platz is a thriving cultural quarter with a rich arts and events program, and plays host to the Berlin International Film Festival. We commissioned Heiko Prigge, a German photographer, to document local workers, visitors, and residents in an authentic and candid way.
